| 編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
| 1 | 9-308-025 | Fiyta--The Case of a Chinese Watch Company | Abrami, Regina;Kirby, William C.;McFarlan, F. Warren;Wathieu, Luc;Wang, Gao;Li, Fei;Manty, Tracy Yuen | Marketing | Case Study( None ) |
| 2 | 9-504-016 | Starbucks: Delivering Customer Service | Moon, Youngme;Quelch, John A. | Marketing | Case Study( None ) |
| 3 | 9-508-047 | Dove: Evolution of a Brand | Deighton, John | Marketing | Case Study( None ) |
| 4 | 9-509-050 | LeBron James | Elberse, Anita;McCall, Jeff | Marketing | Case Study( None ) |
| 5 | 9-701-037 | Gucci Group N.V. (A) | Yoffie, David B.;Kwak, Mary | Other | Case Study( None ) |